ABBY BARTLETT

PRODUCT MANAGER BASED IN LA

I’m a product leader who builds digital experiences used by millions—backed by AI, content networks, and just enough caffeine.

I’ve worked on hundreds of websites and apps, co-founded ERGs, and never met a UX problem I didn’t want to solve.

Let’s build something great together.

What I Do

I advise and help early stage founders and entrepreneurs ​ideate, validate, test, build and launch digital products.

I specialize in product discovery, growth optimization, and full-cycle development across platforms like WordPress, SquareSpace, and Wix. Always curious, I’m passionate about creative problem solving, inclusive leadership, and emerging tech like generative AI.

⚙️ No-Code Innovation

I build lean, scalable products using no-code and low-code platforms—launching faster and smarter without sacrificing quality. Perfect for startups and teams looking to validate ideas, automate workflows, or reduce development overhead.

🚀 Product Management

I bridge business goals, technical feasibility, and user needs to lead cross-functional teams in delivering impactful digital products. From roadmap planning to feature rollout, I ensure that every decision supports a clear vision and measurable results.

🧪 MVP Development

I design and launch minimum viable products that prioritize learning, not guesswork. By testing with real users in real scenarios, I help teams validate assumptions, reduce risk, and build toward scalable solutions.

🧭 Product Strategy

I partner with founders and teams to craft clear, actionable product strategies—from opportunity mapping and user segmentation to defining success metrics and go-to-market plans. Every step is aligned to business goals and real user needs.

🧠 Customer Discovery

Through interviews, research, and behavioral analysis, I uncover deep user insights to guide product decisions. I help teams focus on solving the right problems—building products your customers actually want.

💻 Web Design

I design and develop high-impact websites on WordPress and Squarespace that are as beautiful as they are effective. With a background in digital marketing, I create landing pages and brand sites that drive engagement and deliver results.

Skills

  • Product

    Building and Leading Agile teams
    Product Visioning and Roadmapping
    Product Ownership (Agile, Scrum, Kanban)
    Customer / User Research
    Concept Testing and PMF Validation

  • Business

    New Venture Business Strategy
    OKR and KPI Development
    Financial Modeling and Business Cases
    Competitive Landscape Analysis
    Digital Marketing (Social, Search, Paid)

  • Design

    UI/UX Design (Sketch, Figma, Canva)
    Prototyping (Figma, InVision)
    User Journey Mapping
    Design / Development Handoff Operations
    Usability Testing

  • Technology

    Front-End (HTML, CSS, JavaScript)
    Back-End Basics (API design, PHP, Python)
    Product Analytics (SQL, Conversion Events, GTM)
    AI/ML Basics (Prompting, RAG, AI Agents)
    Performance Optimization (Core Web Vitals, Accessibility)

Featured Work

Rebuilding A Publishing Platform: The Unified Theme

Who I’ve worked with.

Contact me

I’d love to work with you!